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The History

November marked the 30th anniversary of the United Nations Convention on the Rights of the Child. The United Nations Children’s Fund’s local chapter, UNICEF Armenia reached out to us with an idea to celebrate this milestone while also forwarding their mission to advocate for Armenian children.

The Concept

The project called for the creation of a web-based survey empowering children from across Armenia to come to them with the most pressing challenges they face. Kids could log on, mention their home province and list the specific children-related issues there.
The collected data would then be analysed and presented as the gala celebrating the Convention’s 30th anniversary to visually display what work still needs to be done.


Our Approach

The United Nation’s famous white and sky-blue colour pattern also works to create a welcoming and safe atmosphere for children – so we went with that. Designing the user experience with children in mind, we moved away from the traditional stiff and rigid survey page design and concentrated on making it easy to navigate and fill in.

The Design

The site design is intuative, welcoming and friendly, featuring children-drawn animations.
Since every kid has a phone these days, we took great care in making our site mobile-native.