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THE PROJECT

For Arcnet, we created a complete brand identity and a website that captures the functionality of their services. Arcnet is an advanced and innovative technology company which utilizes blockchain technology to solve some of the most persistent problems in the job market and provide valuable career development tools.

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THE CONCEPT

The boomerang is the basis of the logo. As innovative as it is simplistic, the boomerang is thrown accurately and returns to the same place in the same form—just like the advanced blockchain technology that Arcnet utilizes. Information and resources can be shared and returned without any change in form. The blue color of the branding represents consciousness and intellect and conveys the comforting assurance of a reliable, user-friendly interface.

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THE CHALLENGE

Arcnet is a portal that offers various and diverse services. The challenge was to create structure and visuals that could be utilized across all these different services. We recognized the importance of developing a bold, creative, and welcoming experience that is also user-friendly. Unique graphics were created that are inviting to the user and easy to understand. The brand colors were chosen carefully to adhere to the identity and communicate reliability and efficiency. Special characters were created to support this. The experience itself is designed to be appealing, innovative, modern, and intuitive—as well as fun. Did we enjoy designing this? Oh yes.

THE ICONS

We created unique, helpful icons to navigate the user through the website intuitively. The icons are engaging yet simple and are easy to understand.

arcjobArcJob

arcreqruitArcReqruit

arccetrificateArcCertificate

fundsDistribution of Funds

service-feesService Fees

arc-tokenArc Token

transaction-feeTransaction Fee

fiat-measureFiat Measure

secure-protocolSecure Protocol

verifiable-profileVerfiable Profile

pro-reputationProfessional Reputation

peer-commPeer Community

arcnet-apiAPI

escrow-systemEscrow System

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The Result

Arcnet prides itself on delivering transparency and trust through various, dependable services. The final result of our design is an experience that reflects this. The portal provides an interface and brand identity that is inviting, consistent, and user-friendly. The visuals are bold and modern, the icons are easily identifiable, and the site is responsive and interactive. The Arcnet portal combines several services for employers and job-seekers, and we created a look and feel that provides a comfortable and inviting experience for all users—including us. Yes, we’ll be using your services, Arcnet.

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