01

THE BRAND

The Mairik needlecraft studio is on a mission to revive an age-old Armenian art form of embroidery into a modern, cosmopolitan age. These hand-made linen pieces are made to order by Armenian craftsmen & shipped around the World.

02

THE CHALLANGE

Our challenge was simple: to integrate the essence of an ancient armenian craft into Mairik’s logo and branding design. We took inspiration from the source material itself. The logo for ‘Mairik’ is intended to look like it belongs on an embroidered handkerchief. The predominance of the colour white draws inspiration from the linen pieces.

AN ONLINE CATALOGUE

Mairik makes specialised embroidered pieces on order for all sorts of occasions. Their extensive collection is prominently displayed online. The web design’s muted & light colours are intended to accentuate the items in the collection.The loading and scrolling functions both take inspiration from traditional Armenian knitted placemats as well. The user experience makes it almost possible to feel the high quality of craftsmanship just by browsing the site.

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04

FULLY RESPONSIVE

We made sure to accentuate the fine details in the needlework when designing the mobile versions of the site. The full glory of Mairik’s collection can be truly appreciated on any device.

 

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