. . .

Blog

How long have your company had the current website?

By Anginé Pramzian

11/11/2016

Once upon a time, back in the ‘90s and early 2000s, you were ahead of the game as a company if you simply had a website. Finally! The important info about your company was all in one place. But…

Today, your company doesn’t just need a website… it needs a well-designed, easily navigable, responsive, engaging website that meets all the needs of your customers and your business alike.

According to Stanford University, 75% of people judge the credibility of a company based on the design of its website.

And do you know that website technology is evolving at record speeds?

 

How long has it been?

How long have your company had the current website?

Sure your website looks the same to you as it did last year or 2 years ago. It still has all the necessary information to anyone who visits the website, right? Not exactly.

 

Does it work well on mobile?

According to Google, more searches are happening on mobile devices that desktop in the US, Japan, and eight other countries.

The key is that user experience on your website can make or break your business, and you don’t want to lose the competition simply because you were slow to adapt to mobile browsing trends. And according to  Econsultancy, 62% of companies that designed a responsive website saw increased sales, so going responsive is a win-win!

 

The impact of your current website is regularly decreasing!

Yes, you are represented by the same website that “amazed all” a few years back. The problem is time & technology. It never stops raising the companies, never stops rushing to better, faster, more, and as the possibilities continue to change the expectations of your clients and customers are changing and shifting. It Just Looks Outdated.

 

It’s Slow!

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load!

If your website is slow, you not only risk causing your customers to give up and leave, but you also hurt your search engine ranking. There are lots of ways for a developer to speed up a website. Having a fast-loading website will not only ensure that your customers stick around, but also that they’ll have a great experience on your website!

 

You’ve Outgrown It!

Your business evolves and grows over the years, which means a website that worked well in 2013 can not work so well in 2016. If your visitors have trouble finding the content that’s relevant to them and your standout products and service aren’t being equally served. Your company could really benefit from a boost of fresh energy. You need to do better, you can do better!

 

You need to reenergize your brand!

Your website is one of your most important business assets. It’s the hub of your online activity and in many cases the first impression a potential customer will have of your brand.

If the look and feel of the website don’t match with your current target audience and your current messaging, it’s time to reenergize it so it does.

 

TAKE A DEEP BREATH. THERE’S NO NEED TO PANIC.

The last thing you want to do is rush any decision that could potentially just make things worse. Every day plenty of companies find themselves right where you are.

You need to find a design and development agency that is right for you, and that understands your vision.

You need a team you can partner with to creatively deliver what you need. You need a website that you can work after it is launched to extend the life of your website as long as possible.